It’s a question as old as time itself (… or at least as old as social network activity reporting): should the qualitative sentiment of social posts be a metric that informs a KPI? Simply put, no – qualitative sentiment shouldn’t be either a KPI, or a metric that informs one.
In an act of practicing what is being preached, I am going to summarise the key points in this blog with two key highlights:
- When it comes to social data, simple is often better
- Give prominence and emphasis to the key findings
For the detail as to why this is important, please read on…
That Guy is the label that all struggling actors aim for and established actors fear. It is both the stepping stone to fame, and the last step on the pedestal before being pushed off; both a blessing and a curse.
That Guy is the moniker given to, well, that guy in the film you’re watching who you’ve seen in a hundred films before, but whose name escapes you. You know the one – small-to-medium role, probably about 40-60 years old, character actor… you know, That Guy. As an avid film buff, I like to pride myself on being able to name That Guys more often than not, but there are so many that knowing each name is a Herculean task.
What I cannot do, however, is name That Website. That Website is that one cool website you saw a few months ago that is absolutely amazing and completely relevant to the conversation you’re having at the moment, but who’s title and URL you’ve completed forgotten. Even those most well-versed in Google-Fu cannot find That Website when needed, no matter how accurate the search term. Inevitably, as with That Guy, the name of That Website will strike you like a lightning bolt in the middle of the night when you least expect it, and, just like Keyser Söze, have evaporated again next time you need it.
Allow me to take a few steps back and bring you up to speed. First, let me start with a welcome… welcome! Welcome to the death of common sense. Please, pull up a seat and make yourself at home. No, don’t sit on that chair over there. Instead, please sit on this neon purple pineapple, as is befitting of the age of idiot in which we seem to live right now. The age when common sense died.
It’s a shame really. I’m going to miss common sense. Common sense is what got me up in the morning. It’s what got me into work and made me eat my dinner. And it’s what stopped me from being a CLINICAL BLOODY MORON. But oh well.
There have been several points throughout the course of human history where our entire perception of ourselves, who we are and where we came from changed irrevocably, for better our worse: the creation of the written word allowed us to record intricately woven tales without fear of alteration; the printing press brought these words to the masses; and the Internet opened up a world of knowledge to, well, the world. Of course, these are just a few (and they’ve all happened in comparatively recent times looking at the grand scale of humanity), but there’s another revolution that’s happening right now, and it’s not happening with a huge funfair or the announcement of a new invention. It’s happening right under our noses… or, to be more specific, our fingertips.
History is littered with heroes. The amount of names, deeds and ideas that have been immortalised through the annals of time are immeasurable. It’s even difficult at points to discern the real from the fictional. But there is one defining factor that unites them all. If one were to look back at all the documented names and faces of the past 2 millennia (and beyond), there would be a noticeable relationship between the amount of documented information about each individual, and the worthiness of this notoriety (note: I am not commenting on whether the deeds good or bad: Hitler and others are all testament to the fact that evil is just as noteworthy as good). However, the revolution that we’re going through at the moment is changing this, and it’s called the Seinfeld Revolution.